User Experience

According to the ISO 9241-210:2010 definition, “user experience includes all the emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and results that occur before, during and after the use” of a product, service, or system. To analyze the user experience in detail, it is necessary to adopt a holistic approach.

Below, we explain our approach to UX research.

Moderated / Unmoderated Tests

Moderated and unmoderated tests allow us to assess the usability of a product or service, considering aspects such as learnability, efficiency, memorability, errors, and satisfaction.

RESEARCH QUESTIONS:

  • Which page elements capture the most user attention?

  • How likely are users to remember how to use specific features?

  • Do the existing copies require a high cognitive load?
  • Is using the service an enjoyable experience?

TOOLS: Eye Tracking / EEG

image test moderati
image first click image

First Click

“First” is a methodology within the first impression test family that allows us to understand the very first action users take on an interface.

RESEARCH QUESTIONS:

  • Do users see the entry point even if they don’t access it?

  • Which elements capture the user’s attention before they click?

TOOLS: MOUSE CLICK / EYE TRACKING / EEG

Tree test

Tree testing is a useful method for testing the site/app structure: participants are asked to indicate where they expect to find a specific piece of information within a text-based menu that represents the system architecture.

RESEARCH QUESTIONS:

  • Is the site structure clearly organized?
  • Does the information architecture reflect users’ mental maps?
  • Does the microcopy effectively guide users toward the intended action?

TOOLS: Web Platform

image tree test
image card sorting

Card Sorting

Card sorting is a research technique used to design an interface’s information architecture, ensuring it reflects users’ mental models. This test can be conducted both in-person and online via dedicated platforms.

RESEARCH QUESTIONS:

  • Where do people expect to find information when accessing the site?
  • Are the category labels clear or ambiguous?
  • How do customers understand and analyze the information?
  • Is it possible to reduce the number of categories based on those that were ignored?

TOOLS: Web Platform

Preference Test

Preference tests allow for the evaluation of two or more versions of an interface prototype, with the goal of identifying which one is preferred by users.

RESEARCH QUESTIONS:

  • In which version does the study element capture the most attention?
  • How long does it take for the study element to be noticed?

TOOLS: Eye Tracking / EEG / Mouse Click

image preference test
image product test

Product Test

Product testing is a methodology used to evaluate the user experience of a product intended for launch or market repositioning.

RESEARCH QUESTIONS:

  • What is the users’ first impression of the product?
  • What emotions does its use evoke?
  • Are all the key characteristic elements noticed?

TOOLS: Eye Tracking / EEG

Way Finding

Wayfinding research is used to analyze and study human behavior within a specific environment.

RESEARCH QUESTIONS:

  • Is the signage visible?
  • Does spatial orientation require a high cognitive load?
  • What emotions do people experience while exploring the environment?

TOOLS: EYE TRACKING

image way finding

Want to know more about how we conduct our tests and the platforms we use? Drop us a line at insights@srlabs.it

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