What characteristics will the point of sale of the future have? What packaging must a product have to be noticed and chosen on the shelf? What is the shopper’s experience in a real point of sale?

Consumer behavior and their personal point of view can be made objective and then studied in depth to respond to these and other challenges. Eye tracking is the technology that accompanies companies in making marketing decisions based on measurable data and in improving their offering.
In the interview broadcast by StudioAperto, Carlo Oldrini presents Ipsos’ Shopper Lab (a laboratory supermarket that faithfully reproduces a large distribution point of sale) and explains how it is possible to approach the study of consumer behavior in a scientific way.

SR Labs is a supplier of Ipsos’ Shopper Lab and makes available to research institutes and all brands the best Eye Tracking hardware and the software necessary to conduct studies in environments where the final customer’s experience actually takes place.