In issue 325 of Focus, the result of the four-year collaboration between SR Labs and Ipsos is told: with more than 10,000 recordings carried out with Eye Tracking Glasses on consumers, shopping becomes a science. Or rather, the shopper’s experience, the arrangement of products, the store layout and the design of promotional material becomes one.
Everything is tested and optimized to attract the customer’s attention, working on the visibility and recognizability of a product.

The innovations resulting from this collaboration are mainly two:

• the standardization of a data collection methodology (which guarantees its robustness)
• and the possibility of using an eye tracker to carry out research on quantitative samples.

This last result was achieved thanks to the creation of a software, GazeOn™, which allows for the analysis of a massive amount of data collected in complex environments and with absolutely contained output delivery times.