Marketing Research

What drives a person to buy something and choose one product or service over another? One might think of factors such as necessity, price, availability, and brand familiarity. What if the matter is more profound, and the consumer journey is actually guided by unconscious drivers and emotional triggers?

This idea is at the core of our market: we explore purchasing and consumption behaviors for products and services using neuromarketing methodologies and tools.

Shelf TestShelf Test

Pack TestPack Test

ADV TestADV Test

Shopper ExperienceShopper Experience

Implicit Association TestImplicit Association Test

Shelf Test

We discover how your product stands out on the shelf and competes for consumer attention. We analyze recognizability, visibility, and purchasing behavior in real or simulated retail environments.

WHAT CAN WE DISCOVER?

How the consumer’s gaze moves across the shelf.
Whether the product stands out against competitors.
What the most effective positioning is.
Whether the packaging truly captures attention.

TOOLS: Eye Tracking / EEG / Mouse Click

Pack Test

Packaging is the first point of contact between brand and consumer. With our Pack Test, we evaluate the pack’s ability to attract attention, communicate value, and influence choice.

We analyze visual and perceptual elements: shape, colors, layout, messaging, distinctiveness, and appeal.

WHAT CAN WE DISCOVER?

Which elements of the pack attract the most attention.
How the packaging is explored.
Whether the brand, claims, and benefits are noticed.
Whether the pack consistently communicates the product’s positioning.

TOOLS: Eye Tracking / EEG / Mouse Click

ADV test

Effective advertising must capture attention, engage, and be memorable. Our ADV Test measures a campaign’s impact on the target audience, evaluating engagement, emotional response, and communication effectiveness.

WHAT CAN WE DISCOVER?

Which emotions the campaign generates.
To what extent the content engages the audience.
Which elements attract the most attention.
Whether the key message is actually received.
How much the communication supports awareness and conversion.

TOOLS: Eye Tracking / EEG / Face Emotion Recognition

Shopper Experience

Understanding purchasing behavior means observing the entire customer experience. Through Shopper Experience analysis, we examine how people explore physical and digital environments and what truly influences their decisions.

WHAT CAN WE DISCOVER?

What immediately attracts attention at the point of sale.
How physical or digital spaces are explored.
Whether recurring behavioral patterns exist.
Which elements have the greatest influence on the purchase.
Where friction points or optimization opportunities emerge.

TOOLS: Eye Tracking / EEG / Mouse Click

IAT

People do not only make decisions rationally. The Implicit Association Test (IAT) measures automatic and unconscious associations toward brands, products, and values by analyzing reaction times.

WHAT CAN WE DISCOVER?: