Since 2001, SR Labs has been a leader in the development of high-access multi-modal electronic systems, based on eye tracking technology.
To contribute to improved quality of life by exploring and developing broad applications of Eye-Tracking technology in fields of work and transportation safety and training as well as communication and marketing research.
It refers to the technology and method used by which we record and analyze eye movement, visual patterns and fixation to understand how someone engages with a product, a device, a service or an activity.
SR Labs client base includes all major universities and scientific research centers in addition to all main healthcare facilities throughout Italy. SR Labs works consistently with the key private players within the field of marketing and advertising, including: