The development of eye tracking technology and its application areas are becoming a rapidly expanding phenomenon in recent years. The growing complexity and digitalization of society pushes companies to study human behavior more deeply so as to be able to better understand the increasingly differentiated and articulated needs of people.

In 2018, the global eye tracking market size was between $260 and $300 million. Its value is expected to increase by approximately 25-30% in the period between 2019 and 2025.
According to the “Industryarc” research report, North America in 2018 appeared to be the region with the most growing eye tracking market, generating almost 28% of the overall demand. However, the market is expected to flourish everywhere and especially in Europe.

Certainly, even today, the primary user of this technology is the medical and Healthcare market, within which a growth forecast of about 35% is expected until 2025.
Also in sectors such as robotics, automotive, electronics and entertainment, this growth will be constant, ensuring that this technology becomes increasingly present.
Also noteworthy is the development of virtual and augmented reality players which, by integrating eye tracking technology into their devices, allow for the study of visual behavior in environments and contexts that do not yet exist (e.g. automotive, retail, store, real estate…).

A noteworthy development of eye tracking technology is taking place in the field of “Safe Road“, where eye-ware software is increasingly capable of monitoring a driver’s attention levels during driving activity.

These systems aim to reduce the number of road accidents caused by distraction, generating a feedback system aimed at restoring the correct levels of attention in the driver.