SR Labs was founded in 2001 with the intent of applying eye tracking technology to the real world.
SR Labs is a company that for over 20 years has been developing solutions based on eye-tracking technology, an advanced technology that allows for the analysis of eye movements to understand where attention is placed, decision-making processes, and the modes of interaction between people, products, and environments.
Our expertise originated in the healthcare sector, where we established ourselves as a leading authority in Italy for assistive technologies dedicated to communication and mobility. Over time, we have expanded the application of eye-tracking into applied neuroscience for market research, integrating technologies such as eye-tracking and EEG to analyze consumer behavior, enhance user experience, and support companies in developing more effective products, interfaces, and marketing strategies.
Through our Research & Development department, we also work on pioneering new forms of human-machine interaction, integrating eye-tracking across various application contexts and industrial production processes.
Experience
SR Labs is an Official Supplier of AC Monza

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