EXPO 2015

Gaming PoliFX Scenario

Expo logo

Client

Nestlé

Date

May 2026

Services

Consumer behaviours,Insights,User Experience

From May 1st to October 31st, 2015, the Rho Fiera area hosted over 22 million visitors. The objective was to address the challenge of feeding a growing global population without depleting the planet’s resources.

expo man using eye tracking scenario at Nestlé pavillon during EXPO 2015

Expo 2015 was the World Exposition held in Milan from May 1st to October 31st, 2015. The selected theme was dedicated to a crucial topic: “Feeding the Planet, Energy for Life”.

The Swiss Pavilion was one of the most discussed and significant due to its alignment with the Expo theme. Rather than merely showcasing natural beauty, it focused on individual responsibility.

Nestlé’s Participation in the Pavilion

Inside the Swiss Pavilion, Nestlé (the Swiss food giant) was not merely a product supplier, but managed a dedicated exhibition space titled “Feed your Mind”.

expo eye tracking scenario of Nestlé during Expo 2015

In an interactive game created alongside Next Group, visitors could explore information on the nutritional values of different foods through gaze-based navigation.