Remote Research

When addressing certain questions, remote research provides significant benefits, allowing for the study of consumer behavior in an ecological setting. We can provide this service for both UX/UI and neuromarketing testing, allowing you to reach your consumers wherever they are.

Face Emotion Recognition

Face Emotion Recognition is a technology that allows for the examination of a person’s emotional response while interacting with an image or video. Our platform, Eyespot, features this functionality.

RESEARCH QUESTIONS:

  • Did the communication produce an emotional reaction in the consumer or leave them “neutral”?
  • Which specific element or moment triggered the emotion?
  • Is the reaction classified as positive or negative? Does it promote an approach or avoidance attitude?
  • Is the reaction mild or strong? Momentary or prolonged?
image face emotion recognition
image eye tracking online

Eye Tracking Online

Online eye tracking is a technique that monitors eye movements to determine which elements capture the most user attention while they observe a stimulus from their own PC.

RESEARCH QUESTIONS:

  • Do users see the entry point even if they don’t access it?

  • Which elements capture the user’s attention before they click?

TOOLS: Eye Tracking / Mouse Click / Face Emotion Recognition / Virtual Shelf

Path Tracking

Path tracking is a test that allows for the analysis of the user “journey” within websites or apps by recording all visited URLs.

RESEARCH QUESTIONS:

  • What navigation steps do users take?
  • At what point in the purchase flow do users encounter the most difficulty?
  • What are the most frequently used keywords?

TOOLS: EYE TRACKING

image path tracking

Want to know more about how we conduct our tests and the platforms we use? Drop us a line at insights@srlabs.it

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