SR Labs was founded in 2001 with the intent of applying eye tracking technology to the real world.

SR Labs is a company that for over 20 years has been developing solutions based on eye-tracking technology, an advanced technology that allows for the analysis of eye movements to understand where attention is placed, decision-making processes, and the modes of interaction between people, products, and environments.

Our Mission

Through research, development, training, and consultancy, we help businesses and organizations transform data on attention and human behavior into concrete decisions and innovation.

Our expertise originated in the healthcare sector, where we established ourselves as a leading authority in Italy for assistive technologies dedicated to communication and mobility. Over time, we have expanded the application of eye-tracking into applied neuroscience for market research, integrating technologies such as eye-tracking and EEG to analyze consumer behavior, enhance user experience, and support companies in developing more effective products, interfaces, and marketing strategies.

Through our Research & Development department, we also work on pioneering new forms of human-machine interaction, integrating eye-tracking across various application contexts and industrial production processes.

Experience

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market research studies, usability tests, and UX projects
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laboratories, scientific research centers, and Universities set up with eye tracking technology through our consultancy and training
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patents, copyrights, and registered trademarks

SR Labs is an Official Supplier of AC Monza

collaborazione con ACMonza - SR Labs official supplier

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