Sensory Test

Human emotions and cultural expectations are becoming fundamental in the design of new food experiences. Consumer food choices are often driven by reasons of which they are not fully aware. The decision-making process is influenced by a complex set of emotions, feelings, attitudes, and values that are impossible to assess simply by asking consumers for their opinions.

Challenges

Are you an F&B company that needs to identify and mitigate risks during the PRODUCT DEVELOPMENT AND LAUNCH phase?

Do you want to RUN PREDICTIVE TESTS on consumer behavior based on best-in-class technologies?

Are you developing A NEW RECIPE and need objective insights to understand the impact of your product on the target audience?

Do you want to ALIGN YOUR PRODUCT COMMUNICATION with the values and tastes of your target?

Solutions

SPECIFIC METRICS for the F&B and Fragrances market.

DATA-DRIVEN INSIGHTS segmented by socio-cultural differences.

NEUROSCIENTIFIC DEVICES to go beyond traditional opinions and surveys.

BENCHMARKS based on the emotions evoked by food.

Our Approach Includes:

Direct, objective measurement of sensory experiences as they occur in real-time.
Insights beyond surface-level opinions, uncovering implicit influences on consumer behavior that cannot be verbalized but are the best predictors of choice.
Scalable and repeatable neuroscientific research practices suitable for quantitative samples.
Seamless integration with your existing methodological standards, delivering data in customized formats.

Our services

RECRUITMENT & INCENTIVES
We find and engage the right target audience for your product. We take care of everything, but if you already have a panel, we can manage it for you.

CONSULTANCY
We share your goals and design the research study that best meets your needs.

Neurometrics

ACCEPTANCE

Evaluates the natural balance between approach (associated with acceptance and positive emotions) and avoidance (withdrawal, negative emotions) of an individual toward a product.

ENGAGEMENT

It is an index of focused attention, effort, and active involvement, in contrast with apathy, lack of interest, or superficial participation. It reflects a level of activation, not its valence.

COGNITIVE WORKLOAD

Expresses the degree of familiarity with the product. Indicates the amount of mental resources required to process a stimulus. If it indicates low familiarity with the product.