SennsMetrics

SennsMetrics is a data analysis tool that includes a wide range of emotional, cognitive, and behavioral metrics. It offers an additional level of data processing to segment, analyze, and visualize results through its flexible and intuitive tools.

Use experimental design templates and record your study with SennsLab, decode your data with SennsCloud, and analyze and visualize your results with SennsMetrics, covering your entire research workflow.

A step forward in data analysis

Wide range of metrics

Obtain meaningful metrics of emotional, cognitive, and behavioral data to enhance the analysis of your results.

Powerful analysis tools

Flexible and intuitive analysis tools to segment, edit, and visualize your data, to cover all your analysis needs.

Advanced visualizations

Unique visualizations that combine the metrics of multiple sensors to draw the full portrait of the participant reactions.

How it works

Combine emotional and positional metrics

You will gain new analysis tools that combine visual attention with emotional biometrics, allowing you to analyze combined results more easily.

For example, you could create a new heatmap, but this time featuring emotional information, for when the participant is looking at a specific location.

Data segmentation

SennsMetrics supports data segmentation in the individual or group view. You will also be able to delimit specific intervals of interest with great flexibility. These segments will appear later, as you define them, in the analysis phase.

If you need to add or correct segments again, it will be as simple as going back to the previous phase and modifying what you need.

Emotional maps

Emotional maps are great tools to represent, on two-dimensional axes, the correlation between two metrics, such as emotional activation and valence, to compare, in a very visual way, the positioning of the stimuli or the tasks of your experiment. Therefore, you will be able to represent how positive is the experimented emotion and how intense it is.

These maps are highly useful to compare the emotional positioning of a brand with respect to the competition, or to compare the effort required by a specific task compared to another.

Metrics visualization

Generate comparative charts, videos, or result maps to analyze your stimuli and communicate the findings within a cutting-edge report.

Choose how to represent your data in the way that best fits your organization, your team, or your clients.

Data export

Export all your data in an organized way, so you can proceed with further statistical analysis of the results.

Download the entire dataset as an Excel file using summary tables or time series, along with maps, charts, and videos.

Technical specifications

Human Behavior Metrics

Emotional biometrics	Valence, emotional activation, emotional impact.
Cognitive biometrics	Attention, memorization, engagement.
Behavioral metrics	Mouse tracking, time.
Eye tracking metrics	Visual attention, fixations.
Implicit motivation and attitudes	Implicit association response tests (IAT and Priming).

Metrics representations

Individual	For biometrics, time and implicit association: Bar charts & statistical differences tables. For eye tracking and mouse localization: heat maps, ratio maps, time maps, trajectory maps, areas of interest (Time to First Fixation, Time spent, Ratio, Revisits, Average Time of Fixations, Previous Fixations) & aggregated fixation video.
Combined	Emotional positioning maps, videos combining metrics, stimuli, cameras & microphones (aggregated, aggregated by segment or individual).

Output format

Files	All biometrics (individual and aggregated) in CSV format, compatible with third party tools (Matlab, Excel, etc)
Visualization software	Bitbrain biometrics visualization software. Analysis of intervals and areas of interest.
Multimedia materials	Representations and videos included for reporting.