{"id":21127,"date":"2020-03-17T11:44:35","date_gmt":"2020-03-17T10:44:35","guid":{"rendered":"https:\/\/test.srlabs.it\/user-research-e-five-second-test\/"},"modified":"2026-04-27T15:02:59","modified_gmt":"2026-04-27T13:02:59","slug":"user-research-e-five-second-test","status":"publish","type":"post","link":"https:\/\/www.srlabs.it\/en\/user-research-e-five-second-test\/","title":{"rendered":"User Research and five second test"},"content":{"rendered":"

Why do we worry about how to dress for our first job interview? Why do we spend an hour in front of the mirror to understand what to wear on a first date? Because we know: the first impression is the one that counts. A few seconds can be enough, in fact, to appreciate or detest a person as well as a product, a website, a brand.<\/p>\n<\/div><\/div><\/div>

How can the first impression be measured?<\/h2><\/div>

Five Second Tests<\/strong> are a method of user research that measure what information and what impressions are perceived by the user in the first 5 seconds of the stimulus presentation. Users observe a web page or a brand logo for 5 seconds and then answer simple questions.<\/p>\n<\/div><\/div><\/div>

\"exploring<\/span><\/div><\/div><\/div>

For example, after seeing a website page, 5 seconds are enough to answer these questions:<\/p>\n

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  • What is the purpose of this page?\n<\/li>\n
  • What elements do you remember seeing?\n<\/li>\n
  • A chi \u00e8 rivolta questa pagina?\n<\/li>\n
  • Does this design\/brand seem reliable to you?\n<\/li>\n
  • What do you think of the design of this page?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
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    Want to know more? Contact us <\/h1><\/div><\/div><\/div>
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