{"id":20219,"date":"2025-04-02T11:10:24","date_gmt":"2025-04-02T09:10:24","guid":{"rendered":"https:\/\/test.srlabs.it\/insights\/user-experience\/"},"modified":"2026-05-05T12:37:45","modified_gmt":"2026-05-05T10:37:45","slug":"user-experience","status":"publish","type":"page","link":"https:\/\/www.srlabs.it\/en\/insights\/user-experience\/","title":{"rendered":"User Experience"},"content":{"rendered":"<p><div class=\"fusion-bg-parallax\" data-bg-align=\"center center\" data-direction=\"up\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.3\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/05\/advertising-scaled.jpg\" data-bg-repeat=\"false\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-up nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:10px;--awb-border-radius-top-right:10px;--awb-border-radius-bottom-right:10px;--awb-border-radius-bottom-left:10px;--awb-overflow:hidden;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-margin-top:10px;--awb-min-height:60vh;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/05\/advertising-scaled.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-flex-end fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-custom_color_9);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:10px;--awb-border-radius-bottom-left:10px;--awb-overflow:hidden;--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:40px;--awb-padding-right-medium:40px;--awb-padding-bottom-medium:40px;--awb-padding-left-medium:40px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-min-height:calc(100vh - 20px);--awb-background-color:var(--awb-custom_color_10);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:80px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;\"><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:80;line-height:1.2;\">User Experience<\/h1><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:10%;--awb-padding-bottom:0px;--awb-padding-left:10%;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:40px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:50px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:60px;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:40px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><p>According to the ISO 9241-210:2010 definition, &#8220;<strong>user experience includes all the emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and results that occur before, during and after the use<\/strong>&#8221; of a product, service, or system. To analyze the user experience in detail, it is necessary to adopt a holistic approach.<\/p>\n<p>Below, we explain our approach to UX research.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:50px;--awb-padding-bottom:0px;--awb-padding-left:50px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:15px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:50px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:40;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:40;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><div style=\"text-align:left;\"><a class=\"fusion-button button-flat button-large button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 90%));--button_gradient_bottom_color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 90%));--button_gradient_top_color_hover:var(--awb-custom_color_4);--button_gradient_bottom_color_hover:var(--awb-custom_color_4);--button_text_transform:none;--button_typography-letter-spacing:0.02em;--button_typography-font-family:&quot;Montserrat&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" data-hover=\"text_slide_up\" href=\"#moderati\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Moderated \/ Unmoderated Tests<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Moderated \/ Unmoderated Tests<\/span><\/div><\/a><\/div><div ><a class=\"fusion-button button-flat button-large button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 90%));--button_gradient_bottom_color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 90%));--button_gradient_top_color_hover:var(--awb-custom_color_4);--button_gradient_bottom_color_hover:var(--awb-custom_color_4);--button_text_transform:capitalize;--button_typography-letter-spacing:0.02em;--button_typography-font-family:&quot;Montserrat&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" data-hover=\"text_slide_up\" href=\"#firstclick\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">First Click<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">First Click<\/span><\/div><\/a><\/div><div ><a class=\"fusion-button button-flat button-large button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 90%));--button_gradient_bottom_color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 90%));--button_gradient_top_color_hover:var(--awb-custom_color_4);--button_gradient_bottom_color_hover:var(--awb-custom_color_4);--button_text_transform:none;--button_typography-letter-spacing:0.02em;--button_typography-font-family:&quot;Montserrat&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" data-hover=\"text_slide_up\" href=\"#treetest\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Tree Test<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Tree Test<\/span><\/div><\/a><\/div><div ><a class=\"fusion-button button-flat button-large button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 90%));--button_gradient_bottom_color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 90%));--button_gradient_top_color_hover:var(--awb-custom_color_4);--button_gradient_bottom_color_hover:var(--awb-custom_color_4);--button_text_transform:none;--button_typography-letter-spacing:0.02em;--button_typography-font-family:&quot;Montserrat&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" data-hover=\"text_slide_up\" href=\"#cardsorting\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Card Sorting<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Card Sorting<\/span><\/div><\/a><\/div><div ><a class=\"fusion-button button-flat button-large button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 90%));--button_gradient_bottom_color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 90%));--button_gradient_top_color_hover:var(--awb-custom_color_4);--button_gradient_bottom_color_hover:var(--awb-custom_color_4);--button_text_transform:capitalize;--button_typography-letter-spacing:0.02em;--button_typography-font-family:&quot;Montserrat&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" data-hover=\"text_slide_up\" href=\"#preferencetest\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Preference Test<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Preference Test<\/span><\/div><\/a><\/div><div ><a class=\"fusion-button button-flat button-large button-custom fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 90%));--button_gradient_bottom_color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 90%));--button_gradient_top_color_hover:var(--awb-custom_color_4);--button_gradient_bottom_color_hover:var(--awb-custom_color_4);--button_text_transform:none;--button_typography-letter-spacing:0.02em;--button_typography-font-family:&quot;Montserrat&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" data-hover=\"text_slide_up\" href=\"#producttest\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Product Test<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Product Test<\/span><\/div><\/a><\/div><div ><a class=\"fusion-button button-flat button-large button-custom fusion-button-default button-7 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 90%));--button_gradient_bottom_color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 90%));--button_gradient_top_color_hover:var(--awb-custom_color_4);--button_gradient_bottom_color_hover:var(--awb-custom_color_4);--button_text_transform:none;--button_typography-letter-spacing:0.02em;--button_typography-font-family:&quot;Montserrat&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" data-hover=\"text_slide_up\" href=\"#wayfinding\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Way Finding<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Way Finding<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"moderati\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-has-icon\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:5;width:100%;max-width:25%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_4);border-color:var(--awb-custom_color_4);border-top-width:3px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:transparent;font-size:20px;width: 1.75em; height: 1.75em;border-width:3px;padding:3px;margin-top:-1.5px\"><i class=\"fa-pager fas\" style=\"font-size: inherit;color:var(--awb-custom_color_4);\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_4);border-color:var(--awb-custom_color_4);border-top-width:3px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:30px;--awb-padding-left:30px;--awb-padding-top-medium:0px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-margin-top-medium:23px;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:56;line-height:1.2;\">Moderated \/ Unmoderated Tests<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;\"><p>Moderated and unmoderated tests allow us to assess the usability of a product or service, considering aspects such as learnability, efficiency, memorability, errors, and satisfaction.<\/p>\n<p><strong>RESEARCH QUESTIONS:<\/strong><\/p>\n<\/div><ul style=\"--awb-size:19px;--awb-margin-bottom:40px;--awb-item-padding-top:0px;--awb-item-padding-bottom:0px;--awb-iconcolor:var(--awb-custom_color_4);--awb-textcolor:var(--awb-color8);--awb-line-height:32.3px;--awb-icon-width:32.3px;--awb-icon-height:32.3px;--awb-icon-margin:13.3px;--awb-content-margin:45.6px;\" class=\"fusion-checklist fusion-checklist-1 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Which page elements capture the most user attention?<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>How likely are users to remember how to use specific features?<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Do the existing copies require a high cognitive load? <\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Is using the service an enjoyable experience?<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:uppercase;--awb-text-color:var(--awb-color8);\"><p>TOOLS: Eye Tracking \/ EEG<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-2231\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2780%27%20height%3D%2780%27%20viewBox%3D%270%200%2080%2080%27%3E%3Crect%20width%3D%2780%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2025\/03\/eyetracking_tool.svg\" alt=\"\" width=\"80\" height=\"80\"> <img decoding=\"async\" class=\"lazyload alignnone wp-image-2230\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2780%27%20height%3D%2780%27%20viewBox%3D%270%200%2080%2080%27%3E%3Crect%20width%3D%2780%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2025\/03\/eeg_tool.svg\" alt=\"\" width=\"80\" height=\"80\"><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-bottom-medium:0px;--awb-padding-right-small:20px;--awb-padding-bottom-small:0px;--awb-padding-left-small:20px;--awb-bg-position:center center;--awb-bg-size:contain;--awb-bg-size-medium:;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:21px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:27px;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:63px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:600px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"1418\" height=\"1268\" alt=\"image test moderati\" title=\"test_moderati_image\" src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/test_moderati_image.webp\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/test_moderati_image.webp\" class=\"lazyload img-responsive wp-image-20212\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271418%27%20height%3D%271268%27%20viewBox%3D%270%200%201418%201268%27%3E%3Crect%20width%3D%271418%27%20height%3D%271268%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/test_moderati_image-200x179.webp 200w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/test_moderati_image-400x358.webp 400w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/test_moderati_image-600x537.webp 600w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/test_moderati_image-800x715.webp 800w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/test_moderati_image-1200x1073.webp 1200w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/test_moderati_image.webp 1418w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"firstclick\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-has-icon\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:5;width:100%;max-width:25%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_4);border-color:var(--awb-custom_color_4);border-top-width:3px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:transparent;font-size:20px;width: 1.75em; height: 1.75em;border-width:3px;padding:3px;margin-top:-1.5px\"><i class=\"fa-mouse fas\" style=\"font-size: inherit;color:var(--awb-custom_color_4);\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_4);border-color:var(--awb-custom_color_4);border-top-width:3px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:30px;--awb-padding-left:30px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-bottom-medium:0px;--awb-padding-right-small:20px;--awb-padding-bottom-small:0px;--awb-padding-left-small:20px;--awb-bg-position:center center;--awb-bg-size:contain;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:11px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:1;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:11px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:41px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:600px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"1420\" height=\"1472\" alt=\"image first click image\" title=\"first_click_image\" src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/first_click_image.webp\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/first_click_image.webp\" class=\"lazyload img-responsive wp-image-20213\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271420%27%20height%3D%271472%27%20viewBox%3D%270%200%201420%201472%27%3E%3Crect%20width%3D%271420%27%20height%3D%271472%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/first_click_image-200x207.webp 200w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/first_click_image-400x415.webp 400w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/first_click_image-600x622.webp 600w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/first_click_image-800x829.webp 800w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/first_click_image-1200x1244.webp 1200w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/first_click_image.webp 1420w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:49px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:56;line-height:1.2;\">First Click<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-top:30px;\"><p>&#8220;First&#8221; is a methodology within the first impression test family that allows us to understand the very first action users take on an interface.<br \/>\n<strong><br \/>\nRESEARCH QUESTIONS<\/strong>:<\/p>\n<\/div><ul style=\"--awb-size:19px;--awb-margin-bottom:30px;--awb-item-padding-top:0px;--awb-item-padding-bottom:0px;--awb-iconcolor:var(--awb-custom_color_4);--awb-line-height:32.3px;--awb-icon-width:32.3px;--awb-icon-height:32.3px;--awb-icon-margin:13.3px;--awb-content-margin:45.6px;\" class=\"fusion-checklist fusion-checklist-2 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Do users see the entry point even if they don&#8217;t access it?<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Which elements capture the user&#8217;s attention before they click?<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-5\" style=\"--awb-text-transform:uppercase;--awb-text-color:var(--awb-color8);\"><p>TOOLS: MOUSE CLICK \/ EYE TRACKING \/ EEG<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-2232\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2025\/03\/mouseclick_tool.svg\" alt=\"\" width=\"80\"> <img decoding=\"async\" class=\"lazyload alignnone wp-image-2231\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2780%27%20height%3D%2780%27%20viewBox%3D%270%200%2080%2080%27%3E%3Crect%20width%3D%2780%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2025\/03\/eyetracking_tool.svg\" alt=\"\" width=\"80\" height=\"80\"> <img decoding=\"async\" class=\"lazyload alignnone wp-image-2230\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2780%27%20height%3D%2780%27%20viewBox%3D%270%200%2080%2080%27%3E%3Crect%20width%3D%2780%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2025\/03\/eeg_tool.svg\" alt=\"\" width=\"80\" height=\"80\"><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"treetest\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-has-icon\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:5;width:100%;max-width:25%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_4);border-color:var(--awb-custom_color_4);border-top-width:3px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:transparent;font-size:20px;width: 1.75em; height: 1.75em;border-width:3px;padding:3px;margin-top:-1.5px\"><i class=\"fa-sitemap fas\" style=\"font-size: inherit;color:var(--awb-custom_color_4);\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_4);border-color:var(--awb-custom_color_4);border-top-width:3px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:30px;--awb-padding-left:30px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:30px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:56;line-height:1.2;\">Tree test<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:justify;--awb-text-transform:none;--awb-margin-top:30px;\"><p>Tree testing is a useful method for testing the site\/app structure: participants are asked to indicate where they expect to find a specific piece of information within a text-based menu that represents the system architecture.<br \/>\n<strong><br \/>\nRESEARCH QUESTIONS<\/strong>:<\/p>\n<\/div><ul style=\"--awb-size:19px;--awb-margin-bottom:30px;--awb-item-padding-top:0px;--awb-item-padding-bottom:0px;--awb-iconcolor:var(--awb-custom_color_4);--awb-textcolor:var(--awb-color8);--awb-line-height:32.3px;--awb-icon-width:32.3px;--awb-icon-height:32.3px;--awb-icon-margin:13.3px;--awb-content-margin:45.6px;\" class=\"fusion-checklist fusion-checklist-3 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Is the site structure clearly organized?<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Does the information architecture reflect users&#8217; mental maps?<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Does the microcopy effectively guide users toward the intended action?<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-transform:uppercase;--awb-text-color:var(--awb-color8);\"><p>TOOLS: Web Platform<\/p>\n<p><a href=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/03\/web-platform.svg\"><img decoding=\"async\" class=\"lazyload alignnone wp-image-18970\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/03\/web-platform.svg\" alt=\"\" width=\"80\"><\/a><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-bottom-medium:0px;--awb-padding-right-small:20px;--awb-padding-bottom-small:0px;--awb-padding-left-small:20px;--awb-bg-position:center center;--awb-bg-size:contain;--awb-bg-size-medium:contain;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:21px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:400px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"1036\" height=\"1420\" alt=\"image tree test\" title=\"tree_test_image\" src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/tree_test_image.webp\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/tree_test_image.webp\" class=\"lazyload img-responsive wp-image-20214\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271036%27%20height%3D%271420%27%20viewBox%3D%270%200%201036%201420%27%3E%3Crect%20width%3D%271036%27%20height%3D%271420%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/tree_test_image-200x274.webp 200w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/tree_test_image-400x548.webp 400w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/tree_test_image-600x822.webp 600w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/tree_test_image-800x1097.webp 800w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/tree_test_image.webp 1036w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"cardsorting\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-has-icon\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:5;width:100%;max-width:25%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_4);border-color:var(--awb-custom_color_4);border-top-width:3px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:transparent;font-size:20px;width: 1.75em; height: 1.75em;border-width:3px;padding:3px;margin-top:-1.5px\"><i class=\"fa-newspaper fas\" style=\"font-size: inherit;color:var(--awb-custom_color_4);\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_4);border-color:var(--awb-custom_color_4);border-top-width:3px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:30px;--awb-padding-left:30px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-7 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-bottom-medium:0px;--awb-padding-right-small:20px;--awb-padding-bottom-small:0px;--awb-padding-left-small:20px;--awb-bg-position:center center;--awb-bg-size:contain;--awb-bg-size-medium:contain;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:1;--awb-margin-top-medium:40px;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:42px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:1;--awb-margin-top-small:20;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:20;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:500px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"1294\" height=\"1418\" alt=\"image card sorting\" title=\"card_sorting_image\" src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/card_sorting_image.webp\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/card_sorting_image.webp\" class=\"lazyload img-responsive wp-image-20215\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271294%27%20height%3D%271418%27%20viewBox%3D%270%200%201294%201418%27%3E%3Crect%20width%3D%271294%27%20height%3D%271418%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/card_sorting_image-200x219.webp 200w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/card_sorting_image-400x438.webp 400w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/card_sorting_image-600x657.webp 600w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/card_sorting_image-800x877.webp 800w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/card_sorting_image-1200x1315.webp 1200w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/card_sorting_image.webp 1294w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-8 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:20;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:41px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:56;line-height:1.2;\">Card Sorting<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:left;--awb-text-transform:none;--awb-margin-top:30px;\"><p>Card sorting is a research technique used to design an interface\u2019s information architecture, ensuring it reflects users&#8217; mental models. This test can be conducted both in-person and online via dedicated platforms. <\/p>\n<p><strong>RESEARCH QUESTIONS:<\/strong><\/p>\n<\/div><ul style=\"--awb-size:19px;--awb-margin-bottom:30px;--awb-item-padding-top:0px;--awb-item-padding-bottom:0px;--awb-iconcolor:var(--awb-custom_color_4);--awb-textcolor:var(--awb-color8);--awb-line-height:32.3px;--awb-icon-width:32.3px;--awb-icon-height:32.3px;--awb-icon-margin:13.3px;--awb-content-margin:45.6px;\" class=\"fusion-checklist fusion-checklist-4 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Where do people expect to find information when accessing the site?<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Are the category labels clear or ambiguous?<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">How do customers understand and analyze the information?<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Is it possible to reduce the number of categories based on those that were ignored?<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-9\" style=\"--awb-text-transform:uppercase;--awb-text-color:var(--awb-color8);\"><p>TOOLS: Web Platform<\/p>\n<p><a href=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/03\/web-platform.svg\"><img decoding=\"async\" class=\"lazyload alignnone wp-image-18970\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/03\/web-platform.svg\" alt=\"\" width=\"80\"><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"preferencetest\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-has-icon\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:5;width:100%;max-width:25%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_4);border-color:var(--awb-custom_color_4);border-top-width:3px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:transparent;font-size:20px;width: 1.75em; height: 1.75em;border-width:3px;padding:3px;margin-top:-1.5px\"><i class=\"fa-heart fas\" style=\"font-size: inherit;color:var(--awb-custom_color_4);\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_4);border-color:var(--awb-custom_color_4);border-top-width:3px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:30px;--awb-padding-left:30px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-9 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:46px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:56;line-height:1.2;\">Preference Test<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-content-alignment:left;--awb-text-transform:none;--awb-margin-top:30px;\"><p>Preference tests allow for the evaluation of two or more versions of an interface prototype, with the goal of identifying which one is preferred by users.<br \/>\n<strong><br \/>\nRESEARCH QUESTIONS<\/strong>:<\/p>\n<\/div><ul style=\"--awb-size:19px;--awb-margin-bottom:30px;--awb-item-padding-top:0px;--awb-item-padding-bottom:0px;--awb-iconcolor:var(--awb-custom_color_4);--awb-textcolor:var(--awb-color8);--awb-line-height:32.3px;--awb-icon-width:32.3px;--awb-icon-height:32.3px;--awb-icon-margin:13.3px;--awb-content-margin:45.6px;\" class=\"fusion-checklist fusion-checklist-5 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">In which version does the study element capture the most attention?<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">How long does it take for the study element to be noticed?<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-11\" style=\"--awb-text-transform:uppercase;--awb-text-color:var(--awb-color8);\"><p>TOOLS: Eye Tracking \/ EEG \/ Mouse Click<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-2231\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2780%27%20height%3D%2780%27%20viewBox%3D%270%200%2080%2080%27%3E%3Crect%20width%3D%2780%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2025\/03\/eyetracking_tool.svg\" alt=\"\" width=\"80\" height=\"80\"> <img decoding=\"async\" class=\"lazyload alignnone wp-image-2230\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2780%27%20height%3D%2780%27%20viewBox%3D%270%200%2080%2080%27%3E%3Crect%20width%3D%2780%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2025\/03\/eeg_tool.svg\" alt=\"\" width=\"80\" height=\"80\"> <img decoding=\"async\" class=\"lazyload alignnone wp-image-2232\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2025\/03\/mouseclick_tool.svg\" alt=\"\" width=\"80\"><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-10 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-bottom-medium:0px;--awb-padding-right-small:20px;--awb-padding-bottom-small:0px;--awb-padding-left-small:20px;--awb-bg-position:center center;--awb-bg-size:contain;--awb-bg-size-medium:contain;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:62px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:21px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:400px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"877\" height=\"1418\" alt=\"image preference test\" title=\"preference_test_image\" src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/preference_test_image.webp\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/preference_test_image.webp\" class=\"lazyload img-responsive wp-image-20216\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27877%27%20height%3D%271418%27%20viewBox%3D%270%200%20877%201418%27%3E%3Crect%20width%3D%27877%27%20height%3D%271418%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/preference_test_image-200x323.webp 200w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/preference_test_image-400x647.webp 400w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/preference_test_image-600x970.webp 600w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/preference_test_image-800x1294.webp 800w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/preference_test_image.webp 877w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-has-icon\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:5;width:100%;max-width:25%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_4);border-color:var(--awb-custom_color_4);border-top-width:3px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:transparent;font-size:20px;width: 1.75em; height: 1.75em;border-width:3px;padding:3px;margin-top:-1.5px\"><i class=\"fa-spray-can fas\" style=\"font-size: inherit;color:var(--awb-custom_color_4);\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_4);border-color:var(--awb-custom_color_4);border-top-width:3px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:30px;--awb-padding-left:30px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"producttest\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-11 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-bottom-medium:0px;--awb-padding-right-small:20px;--awb-padding-bottom-small:0px;--awb-padding-left-small:20px;--awb-bg-position:center center;--awb-bg-size:contain;--awb-bg-size-medium:contain;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:1;--awb-margin-top-medium:28px;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:600px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"1420\" height=\"1374\" alt=\"image product test\" title=\"product_test_image\" src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/product_test_image.webp\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/product_test_image.webp\" class=\"lazyload img-responsive wp-image-20217\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271420%27%20height%3D%271374%27%20viewBox%3D%270%200%201420%201374%27%3E%3Crect%20width%3D%271420%27%20height%3D%271374%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/product_test_image-200x194.webp 200w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/product_test_image-400x387.webp 400w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/product_test_image-600x581.webp 600w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/product_test_image-800x774.webp 800w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/product_test_image-1200x1161.webp 1200w, https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/product_test_image.webp 1420w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-12 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:56;line-height:1.2;\">Product Test<\/h2><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-content-alignment:left;--awb-text-transform:none;--awb-margin-top:30px;\"><p>Product testing is a methodology used to evaluate the user experience of a product intended for launch or market repositioning.<\/p>\n<p><strong>RESEARCH QUESTIONS:<\/strong><\/p>\n<\/div><ul style=\"--awb-size:19px;--awb-margin-bottom:30px;--awb-item-padding-top:0px;--awb-item-padding-bottom:0px;--awb-iconcolor:var(--awb-custom_color_4);--awb-textcolor:var(--awb-color8);--awb-line-height:32.3px;--awb-icon-width:32.3px;--awb-icon-height:32.3px;--awb-icon-margin:13.3px;--awb-content-margin:45.6px;\" class=\"fusion-checklist fusion-checklist-6 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">What is the users&#8217; first impression of the product?<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">What emotions does its use evoke?<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Are all the key characteristic elements noticed? <\/div><\/li><\/ul><div class=\"fusion-text fusion-text-13\" style=\"--awb-text-transform:uppercase;--awb-text-color:var(--awb-color8);\"><p>TOOLS: Eye Tracking \/ EEG<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-2231\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2780%27%20height%3D%2780%27%20viewBox%3D%270%200%2080%2080%27%3E%3Crect%20width%3D%2780%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2025\/03\/eyetracking_tool.svg\" alt=\"\" width=\"80\" height=\"80\"> <img decoding=\"async\" class=\"lazyload alignnone wp-image-2230\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2780%27%20height%3D%2780%27%20viewBox%3D%270%200%2080%2080%27%3E%3Crect%20width%3D%2780%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2025\/03\/eeg_tool.svg\" alt=\"\" width=\"80\" height=\"80\"><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-has-icon\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:5;width:100%;max-width:25%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_4);border-color:var(--awb-custom_color_4);border-top-width:3px;\"><\/div><span class=\"icon-wrapper\" style=\"border-color:transparent;font-size:20px;width: 1.75em; height: 1.75em;border-width:3px;padding:3px;margin-top:-1.5px\"><i class=\"fa-map-signs fas\" style=\"font-size: inherit;color:var(--awb-custom_color_4);\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_4);border-color:var(--awb-custom_color_4);border-top-width:3px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:30px;--awb-padding-left:30px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" id=\"wayfinding\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-13 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:30px;--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:56;line-height:1.2;\">Way Finding<\/h2><\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-content-alignment:left;--awb-text-transform:none;--awb-margin-top:30px;\"><p>Wayfinding research is used to analyze and study human behavior within a specific environment.<\/p>\n<p><strong>RESEARCH QUESTIONS:<\/strong><\/p>\n<\/div><ul style=\"--awb-size:19px;--awb-margin-bottom:30px;--awb-item-padding-top:0px;--awb-item-padding-bottom:0px;--awb-iconcolor:var(--awb-custom_color_4);--awb-textcolor:var(--awb-color8);--awb-line-height:32.3px;--awb-icon-width:32.3px;--awb-icon-height:32.3px;--awb-icon-margin:13.3px;--awb-content-margin:45.6px;\" class=\"fusion-checklist fusion-checklist-7 type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Is the signage visible?<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Does spatial orientation require a high cognitive load?<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">What emotions do people experience while exploring the environment?<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-15\" style=\"--awb-text-transform:uppercase;--awb-text-color:var(--awb-color8);\"><p>TOOLS: EYE TRACKING<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone wp-image-2231\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2780%27%20height%3D%2780%27%20viewBox%3D%270%200%2080%2080%27%3E%3Crect%20width%3D%2780%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2025\/03\/eyetracking_tool.svg\" alt=\"\" width=\"80\" height=\"80\"> <img decoding=\"async\" class=\"lazyload alignnone wp-image-18973\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/03\/gsr.svg\" alt=\"\" width=\"80\"><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-14 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-bottom-medium:0px;--awb-padding-right-small:20px;--awb-padding-bottom-small:0px;--awb-padding-left-small:20px;--awb-bg-position:center center;--awb-bg-size:contain;--awb-bg-size-medium:contain;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" 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