We discover how your product stands out on the shelf and competes for consumer attention. We analyze recognizability, visibility, and purchasing behavior in real or simulated retail environments.<\/p>\n
WHAT CAN WE DISCOVER?<\/strong><\/p>\n<\/div>- <\/i><\/span>
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How the consumer’s gaze moves across the shelf.<\/p>\n<\/div><\/li>
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Whether the product stands out against competitors.<\/p>\n<\/div><\/li>
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What the most effective positioning is.<\/p>\n<\/div><\/li>
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Whether the packaging truly captures attention.<\/p>\n<\/div><\/li><\/ul>
TOOLS<\/strong>: Eye Tracking \/ EEG \/ Mouse Click<\/p>\n![\"\"](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2780%27%20height%3D%2780%27%20viewBox%3D%270%200%2080%2080%27%3E%3Crect%20width%3D%2780%27%20height%3D%2780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
![\"\"](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
<\/p>\n<\/div><\/div><\/div>
![\"image](\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/shelf_test_image.webp\" "\\"shelf_test_image\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/i><\/span><\/div><\/div><\/div><\/div>
![\"image](\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/pack_test_image.webp\" "\\"pack_test_image\\"")
<\/span><\/div><\/div><\/div>Pack Test<\/h2><\/div>Packaging is the first point of contact between brand and consumer. With our Pack Test<\/strong>, we evaluate the pack’s ability to attract attention, communicate value, and influence choice.<\/p>\nWe analyze visual and perceptual elements: shape, colors, layout, messaging, distinctiveness, and appeal.<\/p>\n
WHAT CAN WE DISCOVER?<\/strong><\/p>\n<\/div>- <\/i><\/span>
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Which elements of the pack attract the most attention.<\/p>\n<\/div><\/li>
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How the packaging is explored.<\/p>\n<\/div><\/li>
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Whether the brand, claims, and benefits are noticed.<\/p>\n<\/div><\/li>
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Whether the pack consistently communicates the product’s positioning.<\/p>\n<\/div><\/li><\/ul>
TOOLS: Eye Tracking \/ EEG \/ Mouse Click<\/p>\n
<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
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ADV test<\/h2><\/div>Effective advertising must capture attention, engage, and be memorable. Our ADV Test<\/strong> measures a campaign’s impact on the target audience, evaluating engagement, emotional response, and communication effectiveness.<\/p>\nWHAT CAN WE DISCOVER?<\/strong><\/p>\n<\/div>- <\/i><\/span>
Which emotions the campaign generates.<\/div><\/li>
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To what extent the content engages the audience.<\/p>\n<\/div><\/li>
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Which elements attract the most attention.<\/p>\n<\/div><\/li>
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Whether the key message is actually received.<\/p>\n<\/div><\/li>
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How much the communication supports awareness and conversion.<\/p>\n<\/div><\/li><\/ul>
TOOLS: Eye Tracking \/ EEG \/ Face Emotion Recognition<\/p>\n
<\/p>\n<\/div><\/div><\/div>
![\"image](\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/adv_test_image.webp\" "\\"adv_test_image\\"")
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![\"image](\"https:\/\/www.srlabs.it\/wp-content\/uploads\/2026\/02\/shopper_experience_image.webp\" "\\"shopper_experience_image\\"")
<\/span><\/div><\/div><\/div>Shopper Experience<\/h2><\/div>Understanding purchasing behavior means observing the entire customer experience. Through Shopper Experience<\/strong> analysis, we examine how people explore physical and digital environments and what truly influences their decisions.<\/p>\nWHAT CAN WE DISCOVER?<\/strong><\/p>\n<\/div>- <\/i><\/span>
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What immediately attracts attention at the point of sale.<\/p>\n<\/div><\/li>
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How physical or digital spaces are explored.<\/p>\n<\/div><\/li>
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Whether recurring behavioral patterns exist.<\/p>\n<\/div><\/li>
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Which elements have the greatest influence on the purchase.<\/p>\n<\/div><\/li>
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Where friction points or optimization opportunities emerge.<\/p>\n<\/div><\/li><\/ul>
TOOLS: Eye Tracking \/ EEG \/ Mouse Click<\/p>\n
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IAT<\/h2><\/div>People do not only make decisions rationally. The Implicit Association Test (IAT)<\/strong> measures automatic and unconscious associations toward brands, products, and values by analyzing reaction times.
WHAT CAN WE DISCOVER?<\/strong>:<\/p>\n<\/div>- <\/i><\/span>
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Which spontaneous associations the brand triggers.<\/p>\n<\/div><\/li>
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Whether the positioning is distinctive compared to competitors.<\/p>\n<\/div><\/li>
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