Usability analysis and study of the user experience in interaction with the web and with every kind of graphic and physical interface.

Seeing the product and its message through the costumer's eyes thanks to eye movements recording and analisys.

SR Labs methodology, joined to the eye-tracking technology, enable to understand how an environment is perceived and explored.

Milan, 3/4 November 2009
SR labs will participate to the seventh edition of IAB FORUM, a convention dedicated to interactive communication in Italy, which will take place on the 3rd and 4th of November at the MIC (Milan Convention Center)...Read more »

Tobii Studio 1.5

The new Tobii Studio 1.5 includes more than 20 new features and improvements, extending functionality, performance and stability of the Tobii Studio Analysis Software.

Download Tobii Studio 1.5 product description »

Tobii T60 xl: the first wide screen eye tracker

The Tobii T60 XL Eye Tracker is the only wide screen Eye Tracker available. For the first time commercial and scientific researchers can conduct wide screen eye tracking using large stimuli that actually become readable. Read more »

AOI: the information
of a visual scene, can be individually identified as “areas of interest” (AOI).

Gaze Replay: provides video playback of the eye movements of each individual involved.

Hot Spot: are images of the stimulus object, marked by areas that are colored more or less intensively.

Tobii Studio™ offers a comprehensive platform for recording and analyzing eye gaze and other data.

It supports a broad range of studies ranging from usability testing and market research to psychology research and physiological experiments.