Display & Way-finding

In the act of arranging a display, in designing the interior of an office, or, more simply, in deciding the shape and characteristics of the exhibitors of products, an analysis of eye-tracking can provide a valuable tool in order to study and assess options.

When one observes the products of a display or searches for a particular article on the shelves of a supermarket, adopting a visual strategy based on efficiency.
Visual searches of this kind can be “captured” by personal eye-tracking.

The information collected may provide useful information for the planning and evaluation of exhibition spaces and/or visual pathways taken within the structures in terms of sales.
Research projects with the objective of an assessment of choice (from boutique clothing store to mega-supermarkets) can be prepared on the basis of individual needs:

» For the rapid evaluation of alternative choice exhibitions;

» In the ongoing study of purchasing habits;

» To assess the design of communicative exercises;

» In the ethnographic study of visual pathways within exhibition spaces.